Web Design Font and Color Tips
Web Design Font and Color Tips
Or those among us who aren't designers or creative picking colors and fonts can be a daunting task. It looks not possible to grasp which colours will be bold adequate to stand out as a brand color but aesthetic enough to stare at on a screen. Fonts are just as tough. There are such a lot of options but everybody seems to use terribly related fonts, why is that?
Colour is not just for ornament, it sends a message about the kind of company you are and the type of buyers you are aimed at. Colour is a very essential mental trigger. For example, purple signifies luxury and royalty, white is clean and modern, green in money, go and also linked with nature.
It can be necessary to take into account the cultural implications of color in relation to your most important target market. In the west white connects to cleanness but in many Asian nations white is also the colour linked with the rituals for the dead. In some Asian states red is the color of marriage except for others it has links to communism. Colors should be considered in accordance to market and your product.
It is also important to consider the competition. If your principal competitor's web site or brand colours are blue and white it would be dumb to utilize a similar palette. You would like to choose a unique and easily identifiable combination. It might be stupid for a cola drink brand to launch them self with a red and white trademark, coke has been using those colors for as long as soda has been around!
Ultimately, colours should read well on a screen. Yellow text on a white background will make it impossible for users to read. Websites should be attractive to have a look at, colors should not be jarring. It is best to avoid colours which are too bright.
The primary font you choose should be a primary HTML font, this'll help the page to load quicker. Headings and subheading might be a little more fancy but you need the majority of your text to be totally clear and easy-to-read. There isn't that much point making a website if no one can read the font you picked.
Make sure the font you choose can be viewed on both Computer and Mac platforms. The most common first HTML fonts which can often be used on both platforms are : Verdana, Arial, Helvetica, Courier, Courier New, Times, Times New Roman, Georgia, Geneva, Tahoma, Trebuchet, Comic Sans, Impact, Serif, and Sans-Serif.
There are two sorts of fonts. Sans-serif fonts are plainer, less ornate such as Verdana. Serif fonts are far more decorative,eg Georgia. Many people select Sans-serif fonts for the majority of their text as they are generally believed to look more crisp on the screen.
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