Getting Testimonials - What You Need to Know
Getting Testimonials - What You Need to Know
Perhaps the one thing that can take you far in online business is being trusted by those who arrive at your website, or blog, and that goes for current customers as well. If there was anything that online marketers and businesses have used to help in this area of creating trust, it has to be testimonials from happy and satisfied customers. When visitors read your testimonials, if all goes well then they'll begin to relax a bit and become more receptive to your offer. Next in line is a discussion on a variety of ways to get more testimonials working hard for you. For instance, if you want to move from local mobile monopoly niche to a new niche, you'll have to keep yourself updated.
How about asking your customers for a testimonial if they like your product and the overall experience was great. It's understandable that most people won't even think to offer a testimonial even if they're experience was great. Therefore, it's obvious that if no one does anything at all to address the testimonial situation, then there won't ever be any. A non-threatening way to approach this is to ask for customer feedback about any aspect of their experience. The best way to put in a request to your customers for a testimonial is when you hear a positive comment from them. The next step is to write down the comment and email them about it asking for their permission if you could use their comment for marketing. If you do this, then you will be sure to get some testimonials and probably from most people, too. It all depends on how many people you contact, but no matter because even with those few you will impress them that you care about what they have to say. Obviously, this has a snowball effect because you'll get more sales with more testimonials, and you can keep repeating the process.
Also consider devoting a section to supporting information such as any research that has been performed in your market. This kind of corroborating information can work absolute wonders for conversions. What you'll probably see is that people will read both that kind of content along with your customer testimonials. You may have noticed that large corporations often use this exact strategy.
If you can provide terrific case studies, then you would be crazy not to use it. For example, if your aim is to go for the local mobile monopoly niche, you can very well be successful in making it big with it once you set up a strong foundation.
Last don't error and place your testimonials in a corner. Attempt to put them in all kinds of locations so that your customer will see them and use them during the decision making process. This could be your homepage, product page, payment page, etc. Your testimonials are supposed to be prominently placed because they are known to increase conversions. You should be creative with where you put them because your want your visitors to always see them. Also try to place your testimonials in your sales emails because this is where your customers will be more willing to look at them.
You now the deal about testimonials because they strengthen the feeling of trust a lot. This approach can be very powerful, but you have to do everything right. These strategies have proven themselves over and again, so you can feel confident they'll work for you,