Metrics and What to Measure

Metrics and What to Measure Some of you reading this might have other might not have analytical install on there website, but if your not measuring the right metrics then you will be wasting your time. The metrics you track should be actionable - after all, if you can’t do anything with what you are measuring why bother; and they should help you get things done. Okay lets have a look at the best 10 metrics to measure. 1. Content to Beat Panda One of the most important aspects of measuring is trying to make sure you don't get hit by the panda, so you need to make sure you have no duplicate content otherwise lookout. Make sure you use your own metrics so you are able to measure your pages content and the viewing properties of it. 2. Percentage of are Viewing Your Product Pages If no one is viewing your product pages then you aren’t selling any product. Measure design navigation, internal site searching, guides, videos, etc. This will enable your visitor to quickly get to the pages they want and need. 3. Bounce rate of entering visitors If you have visitors searching to find your site and then they leave, just as fast this would indicate you have a problem either with design, content, or keyword targeting. 4. Page Speed Google wants your pages to load fast and this is because Google wants the best experience for it's users and this is just one of many ways of providing it. The faster your site loads the happier Google will be with you. In fact, speed testing is part of Google’s algorithm, so make sure you are testing for page load speed and if your pages are loading too slow make necessary changes such as eliminating videos, shrinking graphics, etc. 5. Average Order Value This is how much money you can make from every order. Allot of people turn to SEO when they want more traffic and it's important if you have alrdy paying customers that you learn to get the most out of them. 6. Measure your SEO You may utilize custom variables to track the various SEO variables on your site so that you can see how specific pages are performing. 7. Completion of Tasks While not part of Google Analytics, this handy measurement is a quick way to get feedback about your site. This is like serveying your traffic and users. What you want to do is ask your visitors questions that are important using one of these software programs and then the answers are fed back into your strategy. 8. Share of Search Landscape You don't need to be a seo expert to understand this metric. This is great for getting additional clients, what you do is show your growth over a period of time in SEO and this is very similar to the old school way of saying market share. 9. Tracking your Forms This one is easy to use and can make a huge difference in your conversion rates. This will allow you to see which fields clients or potiential clients are getting stuck on and you will be able to change or remove them. Then you can identify where the problem is and fix it. 10. Non Branded vs. Branded Search Traffic What’s so great when you measure non-branded traffic is that you can give almost 100% credit to the SEO efforts. While you can credit branded search increases to a variety of marketing channels like offline advertising, PR, or display ads. There you have it 10 measurable metrics you should be using on your websites to maximize your traffic and your return on investment.Find this and many other great articles on our blog. Also if your looking for a Web Designer on the Gold Coast or SEO on the Gold Coast then you need to contact Business Web

the best 10 metrics to measure