Top 7 Places for Your Accounting & Tax Prep Firm to Submit Press Releases
CPA Websites are just like any other websites for local corporations with an online presence and one of the greatest ways to let potential clients know about your services is by submitting a press release, either through a local media outlet or online newswire. If you're a local Accounting looking for a inexpensive means to maximize your advertising budget, then check out these seven super places to submit press releases.
1. Take Advantage of Local Media
Local media such as magazines are easily found by searching the Internet. A simple search is all it takes to identify local media sources. Don't forget to take advantage of Google Maps while you're researching. For a simple search, just type in the words "newspapers in your city and state". Google Maps is easy to use. Just search for newspapers or regional magazines, first type in your location (city and state), then type in "newspapers" using the "search nearby" button.
The next step is to create a list of local media contacts and find out how your accounting firm can submit a press release to each one. To find out how to submit a press release for your accounting firm search their website or call the contact listed.
2. BusinessWire.com
Businesswire is a pretty big global newswire service. Like most major newswires they have local news bureaus in Europe, North America and Asia. Many corporations in the financial sector including accounting firms rely on these larger newswires to distribute press releases about noteworthy services such as client portals offering secure exchange of sensitive financial information during tax season.
3. PRNewswire.com
PRNewswire is a reliable online press release service that offers distribution to local and regional media as well as journalists looking for a good story. In most cases, press releases for local CPAs will be picked up by local media outlets as long as there is a local angle to the press release.
4. PRWeb.com
Another reliable online newswire service that distributes press releases is PRWeb. PRWeb is one of the best newswires for SEO. Because this site is so search engine friendly it's a great tool for marketing CPA websites. The trick is to take advantage of the website's link function. When you submit a press release to PRWeb, always include a link to your CPA website because when it is distributed to a news agency the link will remain intact giving your website a valuable backlink
5. NPR
NPR is a news bureau with member stations throughout the US in both urban and rural locations. What most people don't know is that NPR accepts press releases through it's website. To contact NPR through their website and click on "Contact Us".
6. Local Press Releaser
Online press release distribution services like LocalPressReleaser.com uses a content management system based on the Google Maps API that makes it easy for people to find press releases for local accounting firms in their community.
7. PRLeap.com
PRLeap recently made the shift to a "Social Media Press Release", which is specifically optimized for accountants & tax preparers and other businesses that use social media. This sort of newswire service is kind of dissimilar to the rest in this article. A social media press release uses an alternative format from normal press release sites, but can still be taken advantage of to spread the word about new services offered by accountants & tax