What Impact Will Google Plus One Have On Your Website?

What Impact Will Google Plus One Have On Your Website? Are you puzzled over what the Google Plus One Button is and how it is different than the Facebook Like Button? And are you wondering whether or not it is worth it for your organization to host this button on your website? If you are asking these questions, you're not alone. As a matter of fact, a majority of businesses were confounded by the Google Plus One Button when it was first launched in March. Many people thought that the Google Plus One Button was a cheap knock-off of Facebook’s Like Button and were hesitant to adopt it early-on; however, since Google Plus’ launch some weeks ago, the relevance of the Google Plus One Button has become crystal clear. It is going to be one of the chief components of Google's search algorithm. Google came to the realization some years ago that its link and keyword density-based search algorithm was becoming obsolete due to the high tech level of SEO techniques. Because of this, Google knew it was due time to modernize its algorithm to maintain its top spot in the search industry, as customers' disappointment with its search result quality continued to grow. Google came up with the decision that the very best way to improve its search algorithm was to include an element based on user-recommendation into its page ranking system, which would put a stop to SEO optimized pay-per-click and other junk websites from making it to the top spots in the search rankings. However, Google wanted to make sure that it could gather recommendation-based data without having to rely on social media networks like Facebook and Twitter, as they sensed the data wouldn't be accessible to them in the future. This is precisely why Google expressed a lot of interest in getting into the social media industry for the last couple of years and continued to try despite two embarrassing failures with Google Buzz and Google Wave. Google’s most recent attempt to get its hands on a constant supply of content and website recommendation data, the Google Plus One Button, has been greeted Google CEO Larry Page, released the news that there are approximately 2.3 billion Google Plus One activities being registered every day and the button’s pervasive adoption is increasing on a daily basis, as well. This trend is expected to continue as Google Plus enlarges its presence in the social media marketplace and facilitates a social environment for friends, family and colleagues to suggest content and websites to one another by means of Google’s Plus One Button. With this new data source, Google is currently starting the process of integrating its recommendation data into its search algorithm. So what does this mean for your business? For one, your company needs to start rethinking its marketing strategy to take into account Google’s progress towards a hybrid link and user recommendation search algorithm. Specifically, your company will need to reconsider its SEO and content strategy, influencer marketing targets and social media strategy. Unless Google is going to be replaced as the king of search, then your company will have to play by Google’s rules and the new rule of the game is that Google Plus One counts will affect your search rankings. This means that your company will need to come up with a strategy to gather as many Google Plus One counts as quickly as possible to enable your website to get the best advantage from the shift to the new search algorithm. Here are five suggestions on how to generate an effective Google Plus One accumulation strategy: Set up the Google Plus One Button on your website and optimize its location and appearance. This will give visitors a better opportunity to promote your website or content outside of the Google browser. Sign up for a business account on Google Plus the moment they become available and start building your company’s influence network through this channel. Making content go viral via Google Plus will be one of the quickest and easiest ways to accumulate Google Plus One counts, as we have seen with the Facebook Like Button. Become active on Google Plus while the site is in its early stages and establish your company as an engaged player on the site so that people and other companies will want to follow you early-on. Similar to Twitter, it will be easier to establish your presence early-on, while people are still in the midst of signing up to the network in masses and learning how it works. Continue to use Twitter, LinkedIn and Facebook in order to share content and boost brand exposure. additional visits to your site equals more chances for your visitors to recommend your content with the Plus One Button. Seek out recommendations actively from your clients and business partners in your newsletters, but do not be too aggressive in doing so. The important thing is to show them that this information is important to you and points toward their satisfaction with your

Google Plus Techniques